Blessed, happy and grateful for everything I have and everything I have been through, as that has shaped who I am and who I want to be.
Tell us about your show on Kaya FM…
South African Idols presenter, host of the Kaya FM Top 40, rapper, speaker and entrepreneur, ProVerb (real name Tebogo Thekisho) tells us how he’s trying to master it all.
I host the Kaya FM Top 40 on Saturdays from 10am to 2pm. My show’s a chart show, but more than just radio and music, it’s a lifestyle show that seeks to speak to Afropolitans – everything from our finances, careers, culture and habits to our aspirations. I invite experts and engage with them on various topics, but also try and take the show out of the studio and broadcast from events and venues.
You’ve worn so many hats professionally. How do you describe yourself to people who don’t know you?
I’m an entertainer and a highly driven individual in constant pursuit of the level beyond the next. I never limit myself to any one thing, but rather pride myself on always seeking to learn, to grow and to diversify. A jack of many trades, striving to master everything from music, television, radio and public speaking to writing, business and everything else in between.
How would you describe your journey from being a rapper to an entrepreneur?
The truth is I’ve always been an entrepreneur; even as a rapper, I’ve approached everything as a business and sought to build a brand. I’ve diversified substantially over the years, as a result of constantly seeking to learn and empower myself with information. After completing sound engineering, I started in radio as a technical producer for DJ Fresh back in 2003. Later that year, I got my first television gig on Channel O hosting a hip hop segment, and then got my recording deal in 2004 and released my debut in 2005. Since then, I’ve continued on that path and exposed myself to different avenues of entertainment and beyond. I’m now exploring business outside of entertainment as well.
Television or the microphone?
What are you currently listening to?
Black Coffee – The Journey Continues
Tima Reece – 9
De La Soul – and the Anonymous Nobody…
John Legend – Darkness and Light
Stogie T – Stogie T
What are the top lessons business has taught you?
Re-invent or be extinct.
Network to build your net worth.
Little business is better than no business at all. And repeat business is even better than new business.
If you don’t know, ask – question, research, explore, try, fail, try again, learn, share, teach and learn some more.
What does a typical day in your life look like?
Truthfully speaking, there are no typical days; no two days are the same. The only regular thing about my day is that I take my kids to school in the morning, then it’s onto the hustle in whatever shape or form it takes that day. I either head to my office, where I co-own a television production company (SIC Entertainment), to work on the TV properties we’re producing such as SA Idols and Miss SA, or prepping for my radio show, which I host on weekends on Kaya FM – the Kaya FM Top 40. If I’m not doing that, then I’m in studio recording new music. This, of course, is when I’m not away hosting auditions, MCing functions and/or speaking. What I spend most of my time doing is creating new business through networking, online and through social media, and seeking profiling opportunities to market my brand. I have a few other business interests that I invest a fair bit of time in as well.
What’s the one thing we would be surprised to know about you?
I’m an introvert and a homebody.
Fatherhood has taught me…
selflessness. It’s taught me unconditional love, it’s given me a whole new perspective on life and even though I raise my kids, I feel they have raised me. My children are the best part of me and I think the way I do because of them. They’re my priority and come before anything else.
What’s the one rap verse you wish you had written?
I’m still to write it *insert smiley face*
I know for sure that I’m loved…
for starters, my love for self is greater than it’s ever been. Since learning self-love, I no longer need external approval or affirmation. I am complete.