In an effort to gain market share and reposition the company for future growth, men’s fashion retailer John Craig has completely overhauled its product range at a fashion show, launching its #JohnCraigSummer18 range to critical acclaim at the Goliath Comedy Club in Melrose Arch on Wednesday 19 September. This new range has ignited a dialogue about what heritage truly means through relaunching its brand of more than 70 years - resulting in a positive outcome of capturing new customers and an increase in overall sales.
As testament in its longevity, John Craig has been effortlessly adapting and growing with the trends as well as the generations that it serves.
The new range includes classic pieces with fierce detailing, clean yet bold colours and statement accessories to match. The #JohnCraigSummer18 man has various personalities, from being a business man, but through this collection his personal brand still associates with youthful modernity.
Even with difficult times in the current retail landscape, the brand’s bold and brave strategy, has led to outperforming against the odds, making itself standout in an extremely competitive environment by once again taking over men’s clothes interest for the upcoming season, showcasing their indisputable ability of being industry leaders.
“I cannot believe the success we’ve had in the past six months – it’s amazing. The credibility of the name and our heritage has been the backbone of our success,” says Managing Director, Lily Moreira.
The new range includes classic pieces with fierce detailing, clean yet bold colours and statement accessories to match.
“Average spend has come down. We’ve had a decrease in prices so in essence, because of the product assortment, customers have been decreasing their basket size, but we’ve gained more new transactions so we have grown our sales by around 20%.”
Make sure to pop into your nearest John Craig store and shop the best in modern summer menswear.