The fourth annual Fashion Without Borders (FWB) Designers Roadshow was recently held in Sandton. It delivered an exciting and unique fashion-filled week with dialogue, a fashion exhibition and a fashion show, which captured the attention of fashion lovers in Johannesburg, South Africa and Africa at large.
Fashion Without Borders is the brainchild of Serge Kabisoso and Tebo Bakwena, the founders of Efigy Productions, which concentrates on mentorship programmes, training and grooming for models and designers. Both former models, they have been firmly entrenched in the fashion world for most of their working lives. Serge and Tebo's brainchild has now been in the Vaal for three years, Johannesburg for two years, and even Botswana.
This year, Fashion Without Borders showed how current fashion trends are predicted by the moods, behaviour and buying habits of a consumer at a particular time. The designers displayed their interpretation of fashion design in Johannesburg and the rest of Africa, in an effort to raise awareness about local fashion consumption.
Meet the fashion and lifestyle movement that started in South Africa and is now travelling across the African continent to showcase and uplift Africa’s emerging fashion designers and upcoming models from disadvantaged backgrounds.
The event brought together 15 designers, all showcasing creativity, ingenuity and self-expression, ranging from new talent to emerging and established names such as Thula Sindi, Antherline Couture and Mocha Chic Couture who displayed some of their latest collections. The stage was also graced by international headliner Kabaso Nkandu of the Zambian brand Nkanda Yatu.
The Fashion Without Borders movement also illustrates how designers are coping with changing technologies, markets and how consumers are rapidly evolving from following traditional, static and demographic-based criteria towards more dynamic, modern, lifestyle and psychographic influences.
This fashion and lifestyle movement, in partnership with Park Inn Hotel Sandton and Vodacom NXT LVL, included a display of fashion stalls, exhibitions and runway shows that were enjoyed by the public, with an opportunity to interact with local designers and designers from Southern Africa. Fashionistas spent a beautiful week at Park Inn, a magnificent arty space with great ambience flanked by beautifully revamped fashionable spaces.