The Afropolitan was invited by Philip Morris to a Mzansi food experience with Chef Sithembiso Ndashe  to demonstrate how challenging conventions can impact industry.

The aim of the experience was to explain how something old can be changed to create something new with a presentation of a delicious taste of Mzansi - a menu which took traditional South African dishes made in a new way. While, Philip Morris recounted how they’re challenging conventions in the tobacco industry with new products.

Ndashe started his business, Ndash Food Concepts in 2013 with the 1st pop-up African kitchen, he is a foodie enthusiast and the founder as well as head chef of the company, proud and passionate about South African food with a bit of a creative twist.

The Afropolitan was invited by Philip Morris to a Mzansi food experience with Chef Sithembiso Ndashe to demonstrate how challenging conventions can impact industry.

He specialises in serving and paying homage to the true and rich history of our country’s food culture. Through his pop-up kitchens and experiences Ndash serves the best of traditional food and lifestyle.


He presented three uniquely South African dishes made in a contemporary way. “I understand that times have changed, people have evolved but SA food culture should not because the country has such a rich heritage and firmly believes SA should share it with the world and generations to come.”

It is for this reason he added that he believes he needs to continuously challenge conventions to create surprise for his diners and stay relevant while maintaining the integrity of truly South African meals. “Dishes like tripe made with a sweet and spicy sauce and pap served with dumpling cups give a new take on an old favourite.

“We developed this experience with Ndashe to better explain how Philip Morris is challenging old conventions with new products, such as is heated tobacco product IQOS” said Thabang Sekaja, spokesperson for Philip Morris. “IQOS heats tobacco instead of burning it. This results in a product that is a better alternative for adult smokers who would otherwise continue to use cigarettes.”

Sekaja commented: “We’re continuously challenging conventions by offering adult smokers who would otherwise continue to use cigarettes a better alternative, by heating instead of burning tobacco.”

“Through innovation and technology, we’re able to offer a better alternative that emits 95% less harmful chemicals compared to cigarettes, through products that don’t produce smoke” Sekaja, said. “Our vision as a company is to create a future free of smoke.”

“I continuously have to change and keep up with the needs of consumers but ultimately my love for Mzansi food fueled the fire within us to go out and share the unique and delicious taste of South Africa.” The Chef concluded at the end of the delicious experience.