About Afropolitan

The Afropolitan has evolved at a rapid pace and is well on its way  if not already  to becoming the number one African Professional publication in South Africa! We consistently prove to our advertisers and readers that The Afropolitan is a publication in its own class. We continue to feature powerful, thought-provoking, cutting-edge editorial, covering all aspects of today's rapidly changing life that need to be addressed.

Our success is based on innovative leadership and marketing, great writers, blue chip advertisers, multi-dimensional readers and last but not least our association with KAYA FM! The Afropolitan has also succeeded in setting the benchmark for success and celebrating life.

An Afropolitan is a multi-cultural, multi-dimensional African who has been influenced by the modern world who also thrives on success.

The Afropolitan targets the mature and sophisticated reader and Kaya FM listener. We address a unique reader - one which is affluent, aspirational, ambitious, success-driven and well-educated. Our readers have a high level of awareness of their African heritage and culture. Afropolitans are future focused and form part of the top income earning bracket. They have the highest growth rate amongst air travellers for leisure and business; they purchase luxury properties, vehicles, luxury goods and also trade and invest in numerous equities and funds. According to extensive market research our market represents a buying power of R250-billion annually within the South African Economy.

Our readers are brand extrinsic; they enjoy using particular brands to boost their self image and self confidence. Most enjoy a liberal attitude and a homely social life.

The Afropolitan has now also become a magazine of the future, making use of leading edge technology!

The magazine will be duplicated online in a digital format, this will make the magazine available online to local and international readers, whilst also allowing for direct links to clients'/advertisers' websites. In certain instances we will also be able to include sound and animation in advertising material at the publisher's discretion. This link will give the readers access to all the valuable company and product information your website and company has to offer! We will also be marketing this exciting development on Kaya FM and will have hyperlinks from the Kaya FM website.

  • Target Market - 80% Black Executive, 20 % Other Executive
  • 22 000 online subscribers (as of 3 Feb 2010)
  • LSM 7+ (Upper - Middle class incoming earning bracket")
  • 55% male - 45% female
  • Nationwide distribution. (15 000 copies)
  • Have benefited from R1-million airtime on Kaya FM (1.5 million listeners per week)
  • Readers who are highly aware of social, economic and political factors in and around the environment
  •   We also represented at and involved in various events, festivals and workshops.

  • Kaya FM events and functions
  • Soweto Wine Festival
  • FNB Whisky Live Festival
  • Alchemy of Gold brandy tastings
  • Black Lifestyle Festival
  • Afropolitan whiskey tasting, food and wine pairing as well as discussion forums 

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