The iconic brand has been going where no make-up artists have gone before with its rich pigments, luxurious lipsticks and catwalk-ready collections of colour.
Red, red lipstick
Back in the 80s, pop icon Madonna was famous for only wearing a specific shade of lipstick from M.A.C. Cosmetics, called Russian Red – which is still one of the brand’s best-sellers today. In 1994, the brand introduced its Viva Glam lipsticks, to raise money for its Aids fund, and 100% of the profits from its sales of the Viva Glam lipsticks go towards it. The campaigns have featured everyone from Missy Elliott, to RuPaul, to Dita Von Teese, and this February the buxom Rihanna has lent her face and name to the effort. We just love the sexy packaging of her Viva Glam lipstick and lipgloss. It’s also worth mentioning that M.A.C. lipsticks smell incredible.
An artist is only as good as her tools. If you buy just one M.A.C make-up brush from their huge range, it has to the famous 217 blending brush (R265), an oval shaped brush that is made for shading and blending colour. If you are going to invest in a collection of M.A.C.
make-up brushes (ad it really is an investment), be sure to also buy a bottle of Brush Cleanser (R170) so that you can take good care of your tools. M.A.C. has recently released its Masterclass Brush Collection, a line of brushes that are designed with a special grip, with lush synthetic fibres, starting from R630.
Long lash love
One of the consistently best-rated M.A.C. mascaras is Studio Fix Lash (R185), which is great for every day wear. Also try Opulash (R185) for extra volume that lasts all day. However, M.A.C. is well known for doing dramatic eyelashes well. If you want to get the full-on power-lash look, start with apply their Prep + Prime Lash undercoat, and then try one of their thicker formulas like the Haute + Naughty two-in-one range (R215). M.A.C’s range of false eyelashes has something for everyone: barely noticeable and over-the-top and playful.
Here, there and everywhere
One of M.A.C’s big selling points is how versatile some of their products are, especially their cream blushes, which can be dabbed onto cheeks, lips and even be used as eye shadow. One product: multiple purposes.
Lay the foundation
Ask any professional make-up artist: M.A.C’s foundations are all some of the best in the business. Never one to miss a trend, M.A.C’s mineral newest make-ups are light on your skin and kind to your pores. A popular choice is the Mineralize Skinfinish Natural range (R305), that – being M.A.C – caters for every skin tone imaginable. Another big seller is their Studio Fix Plus (R310) pressed powder compact, which is perfect for patting away that oily sheen that comes from our sunny climate.
Colour me crazy
M.A.C regularly releases collections of colour palettes for lips, eyes, cheeks and nails that are sold as limited editions. They take the hassle out of coming up with a looks that ‘works’ and is trendy. Keep in mind that M.A.C’s main market are our American and United Kingdom brethren, and their collections are often seasonal. For instance, the just-released Punk Couture collection is meant to be worn in the northern hemisphere’s spring. It’s still February here – temperatures are blazing – so we can easily see ourselves rocking a splash of bright, punk-inspired pigment: True Chartreuse (lime green), Neo-Orange and Magenta Madness for R260 each. If you prefer to keep your make-up on the subtle side, try the Magnetic Nude collection – its soft, natural shades should see you looking pretty and peachy right through autumn and winter.
Your virtual M.A.C. store
Looking for a M.A.C. store near you? Last year M.A.C Cosmetics announced plans to open 20 stores in Sub-Saharan Africa in the next five years. So if you have been patiently waiting to get your M.A.C. fix, there could be one popping up in your neighbourhood. But why wait? The good news for fans is that now you can purchase your must-haves online, at www.maccosmetics.co.za. The M.A.C website also has an amazing collection of ‘Get the Look’ videos and how-to tutorials. There is free delivery on all orders over R500.