How has your career developed since you released your first album Beautiful Vibrations in 2002?
Since the launch of Beautiful Vibrations I have created five additional albums. Six albums over 10 years is a lot of material. That process has allowed me to not only grow musically but also as an individual. More than talent and passion, I now have experience, and a strong understanding of the workings of creativity and the business of entertainment. The evolution therefore is continuous.
How has being a mother changed your perspective on life and the meaning of success?
How has your career developed since you released your first album Beautiful Vibrations in 2002? Since the launch of Beautiful Vibrations I have created five additional albums. Six
Being a mother has been such an amazing experience! It has forced me to choose, plan and become more focused because as a parent one no longer has the luxury to be too unsystematic with their plans. It has also shown me my own strengths that I wouldn’t have otherwise come to understand if I hadn’t been in this situation.
As a woman what challenges have you faced in your career and in dealing with the music industry?
I’d say I have experienced the same challenge as a lot of other fellow artists starting out in the industry which is realizing that one has to make a concerted effort to learn about the industry to be able to strive sooner for independence rather than later. In doing so, we can own our craft and exploit it for our own benefit.
Everybody knows something, but nobody knows everything. Just “Live your life.”
What do you love most about being a mom, especially to a boy?
Being able to love and be loved unconditionally.
You are currently promoting your latest album “Run Free: The Evolution” - can you tell us a bit more about it?
“Run Free: The Evolution” has 14 tracks including a remix and a cover. It features prominent artists such as South African rapper Tuks Senganga, Seabelo Mangena and Mabhande. Africa’s most celebrated guitarist Nigerian born Kunle Ayo produces one song on the album. I love the fact that when I worked on the album I was not restricted in any way. I was totally free to explore as much as I wanted and I am absolutely happy with the end product! I love it!
How has the album been received by your listeners?
I have had great feedback from those that have heard the music. I do believe it could have had a lot more support and exposure to get it out there; nonetheless I look forward to performing the new songs. There is no doubt in my mind the music will be well received.
Congratulations on being selected to be a Volvo ambassador. What does this appointment mean to you?
I’m really flattered that Volvo approached me out of a whole pool of really awesome personalities. I’m excited to endorse such a trusted and respected brand and totally enjoy driving the Volvo s60 and sharing the experience with my fans.
How do you successfully balance being an actress, businesswoman, singer and a mother?
With a lot of support from the man in my life, my boy, my family and the team working to make the brand “kb’lous”, I wouldn’t cope if it weren’t for them. I really am grateful and I love them to bits.
You still describe yourself as a “proud village girl”, how have you managed to not be drawn in by fame?
Growing up our parents taught us to be ourselves regardless of what happens around us. That became second nature to me and as such I am not able to be anything else. Also fame is, by definition, an external phenomenon that is given by the public; it should therefore not define who I am. I trust that the scores of people that know, admire and look up to me do so because of the person that I am. I am Keabetswe.
Your childhood friends affectionately call you “Piki” where does that name stem from?
<laughs> Wouldn’t you like to know!
Being women’s month, in your opinion is enough being done to further the cause of women in South Africa?
There is always more that can be done for women in different parts of our society, but the responsibility to make a major difference for women rests with us as women. We can start by changing the way we relate and interact with each other. We are extremely organized, powerful and purposeful when we come together to do something. We need to tap into this strength, adjust our attitude towards each other, and look out for one another. When that happens, I dare anyone or anything to stand in front of that group of women!
What’s in the future for you career-wise?
Continuing to push boundaries, stretching my training and creativity, daring to be different and hopefully through this, continue to create, nurture, inspire, grow, love and be absolutely “kb’lous”.