This impressive emerging designer from Addis Ababa creates everyday wear with a cultural flair. Fikirte Addis started creating clothes in high school, enjoying the freedom of creating and experimenting with different designs and fabrics. This passion slowly developed, and Fikirte launching her label Yefikir Design in 2009. Since then, she has taken part in different fashion events in Addis Ababa, including hub of Africa Fashion Week.
As a psychologist who works with children – her other passion – she has integrated her two professions, and reaches out to disadvantaged kids in Ethiopia. As a designer Fikirte creates awareness around various sensitive issues regarding children, such as child labour, by participating in fund-raising and fashion shows, which allows her to give back to the community.
Ethiopian fabrics are well known for their sophistication and colour. Yefikr Design is known for turning these fabrics into tailor-made and fashionable designs without losing its cultural edge. Fikirte says, “It is important for me not to lose the connection I have to my culture; I just give it a modern twist and bringing it to the international fashion arena.”
The main fabric used in all her designs is handmade cotton, and the designs give it comfort with style. Fikirte gets her inspiration from Ethiopian culture and its vibrant environment that reflects the daily life of her people. She designs outfits that range from the casual to wedding dresses, and mainly for women.
Brendah Nyakudya reports from the catwalk, where young Ethoiapian fashion designer Fikirte Addis is causing a stir.
Address: Robel Plaza, 1st Floor, 104.
Addis Ababa, Ethiopia