The idea that you should be the change you wish to see is what inspired fashion entrepreneur Craig Jacobs to form Fundudzi in 2004. As a label grown from the soil of Africa, Fundudzi has always been committed to helping grow the continent and celebrate its time-honoured traditions of handicraft. Craig strongly believes that clothing should be a reflection of your conscience and, as a result, everyone at Fundudzi is fully committed to sustainability, not only through the materials that they select and their approach to design but in every aspect of their work.

The name Fundudzi is inspired by a body of water, Lake Fundudzi in Limpopo, which is one of Africa’s most precious ecological treasures as well as a sacred site for the vhaVenda people.


Fundudzi provides a capsule wardrobe for free-spirited people who are still looking for a distinctive signature look. The idea for Craig’s latest men’s collection was to create garments that form part of the urban landscape. His designs are modern but inimitably African. “We are passionate about exploring handiwork techniques and, in that way, we are helping to preserve handed-down traditions while empowering different co-ops who can now carve sustainable businesses out of their cultures,” he says.

The name Fundudzi is inspired by a body of water, Lake Fundudzi in Limpopo, which is one of Africa’s most precious ecological treasures as well as a sacred site for the vhaVenda people.

The brand works closely with communities in South Africa, Mozambique and Kenya and all the pieces are made in Africa. Wherever possible, Fundudzi incorporates ecologically sensitive and locally sourced materials, including cashmere or lamb's wool through a project empowering African rural communities, and organic cotton sourced from Lesotho. The label actively supports sustainability through initiatives such as collaborating with crafters to highlight indigenous artisanal skills, upcycling projects, and philanthropy.

Fundudzi by Craig Jacobs has shown in Paris, Stockholm, Maputo and Luanda and is a fixture at South African Fashion Week. In 2009, Fundudzi formed part of an international exhibition on sustainable design in Copenhagen, as part of the World Climate Summit.

For more on Fundudzi visit www.fundudzi.com or interact on www.facebook.com/fundudzibycraigjacobs