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Lifestyle
by Brendah Nyakudah

ADÈLE + MAGIK GRACE

Fashion

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Magik Grace (now Adèle Dejak) was founded in 2005, in Nairobi, Kenya, by Adèle Dejak. Starting off with one employer working at her house on the veranda, Adèle has grown her company which today boasts three outlets: Adèle Dejak Village Market, West Gate and Lamu Main Street in Kenya.

Adèle’s stunning creations consistently strive to mould a style reminiscent of the most essential cutting-edge contemporary designs, by integrating European and African materials, which she collects during her travels. Her ingenuous creative drive has recently seen her retail outlet, Magik Grace, launch its own unique fashion and accessories range, featuring brand new designs for bags, footwear and belts.

Her exclusive designs include a range of bags incorporating locally available materials, from cement bags to discarded sugar and rice sacks, exploiting an intuition first made famous by Andy Warhol. These bags draw direct inspiration from the sackcloth bags carried by the local Green Grocers (also known as Mama Mboga’s) who hawk produce from door to door in Nairobi.  Adèle also creates exotic indigenous fabric bags combining the native Congolese Kuba fabric and local traditionally cured leather from Thika and Limuru, on the outskirts of Nairobi. Other lines feature Kenyan and Tanzanian Kitenge fabric and Asoke a long-established Nigerian Yoruba textile.

Adèle’s Nigerian roots have strongly influenced her design concepts and inspiration; her creations are in continuous development: a work in progress that fits with her never-ending quest for the essential artefact that will enhance the personality of the woman who wears it. Her jewellery is meant to be a statement, subtle or bold, but invariably capturing the eye for the originality of their design.

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